DIRECTORS David Daniels and Chel White
ANIMATION STUDIO Bent Image Lab
AGENCY DDB Worldwide
Full of wonderful challenges, both technical and in design, this ad is like a 12 year-old's hyperactive daydream. We stressed a handmade approach to the design of everything, from sets to characters. To achieve the overall desired vision, we used traditional stop-motion, motion control camera movements, pixilation, collage animation, clay, and computer generated imagery. Buckle up Baby.
Winner of Mobius and Clio awards.
On a separate note, this was the first spot made under the Bent Image Lab moniker.