Originally created by Coventry City Council in association with the NHS, this James Bond spoof was created to highlight the dangers of drink driving and aims to drive home the fact that getting behind the wheel while drunk means gambling with people’s lives.
Since it's successful launch in 2010 by Coventry City Council, it has been adapted and used for local campaigns throughout the country by councils and organisations such as The South Yorkshire Police & Safer Roads Partnership and Essex County Council.
Gary Turnbull has done the 5.1 Theatrical mix for all versions.
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