contemporary art video, visual arts

Watches in watch advertisements always show the same time, ten past ten. The reason for this lies in the visual analogy with opened arms. Ironically it seems though as if specifically in watch advertisements time has been stopped for good. As if one gains - by the purchase of the watch - control over nothing less than time itself.

SCREENED - Rotterdam VHS Festival #18. As part of the 'VHS Month' at WORM, 2013


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