Ogilvy&Mather approached us with a very entertaining concept for a series of Fanta ads involving all our favorite characters from previous Fanta films. The main idea was to communicate that with the new intense Fanta flavor, anyone who drinks it gets lost in their crazy world of imagination and forgets all else. We've taken this concept and made sure to emphasize and reflect the Fanta world as much as we could with a lot of design elements and colors.
In "Floyd Taste", as he takes a sip from Fanta with the new intense flavor, an explosion of fun and adventure transforms the world around Floyd. From buildings to trashcans, trees to cars; everything in their world comes alive. Being a global campaign, we had to make sure that visually everything would come across regardless of culture or region. Beautiful imagery combined with communicative and entertaining animation, we've tried to create this playful Fanta world in hopes the audience gets lost in it as well! Enjoy!
Client — Coca-Cola Company
Agency — Ogilvy & Mather
Sound — HUMAN
Director / CG Supervisor — Arman Sernaz
Director / Animation Supervisor — Ozan Kaygisiz
CG Artists — Suay Cevizici, Arthur Katrancioglu, Cengizer Gokce, Efe Goksel, Kefe, Kubilay Kocaoglu, Eren Ozel, Ilgar Veryeri, Aziz Kocanaogullari, Arda Sernaz, E.Ali Erol, Ehsan Hassani Moghaddam, Emre Us, Erkan Erturk