3D/2D Animation

We were asked by Spanish shoe maker Victoria (calzadosvictoria.com/) to create a TV Ad for its new line "Monocromo". Our goal was to show the freshness and coolness of this new Eco friendly product. The concept we worked to achieve it was "Victoria shoes color up every step you take".
Animation was done frame by frame.
Creative direction / Art direction and animation: Alain Martinez Iribarren, Adolfo Redaño & Sam Seoane
Actress: Pepa Rosenbaum
Cinematographer:Lara Vilanova
Camera assistant: Miguel Angulo
Music: Alain Martinez Iribarren
Para la nueva campaña del nuevo modelo de zapatillas Monocromo de Victoria, IED nos pidió que desarrolláramos un spot de 30 segundos. Siguiendo las premisas de frescura, juventud y sostenibilidad, creamos un vídeo de animación lleno de colorido en el que trabajamos sobre el concepto de que las zapatillas Victoria llenan el mundo de colores con cada paso.
La animación esta realizada fotograma a fotograma.

j vimeo.com/51457756

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