Alternative Constructors is a craftsman boutique working with artisan concrete, reclaimed wood and other materials to create unique interior furnishings.

I created a video for them to place in the background of the website. The purpose of the video was to provide texture and movement to their website.

I utilized a macro lens to transform the tools and materials they work with into abstract forms and texture. This resulted in a montage of imagery that illustrates the raw and tactile workflow of Alternative Constructors.

j vimeo.com/73055834

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