From a population of 100,000 tigers 100 years ago, a mere 3,200 survive in the wild today.
Our little animated cat walks the viewer through his house. Just like the tiger, he also desperately needs some attention, but instead he feels ignored and misunderstood.
Suddenly, while watching TV, he recognises his 'real family' and draws the viewer's attention to the need to support the WWF in its efforts to double the world's tiger population by 2022 and to train and equip the wildlife rangers needed to ensure the tiger's security.
The video was completely hand-drafted and animated, and is accompanied by an original soundtrack composed by MONOMANGO.
Agency: Aimaq von Lobenstein
Director: Lois Kainhuber
Illustration: Sven-Norman Bommes
Compositing: Martin Wellens
Music & Sounddesign: Olivier Fröhlich
Sound Assistant: Massimiliano Toscano