Part of a spec package that Tim and I produced with the help of Greg Dorchak as talent. We brainstormed one afternoon, coming up with either local or Texas-based brands to have some fun with. That was ultimately a lot easier than fake products. No infringement intended.
This is one of five spots chosen, each given its own look, feel and tone...though we skewed towards comedy in all of them. It doesn't seem to matter if it's the CLIOs or the Super Bowl, funny commercials are what people like. We know Greg can do serious, thanks to his turn in our last feature, but he's so much fun in his true element.