Behind the Scenes

This animated commercial for Kraft, Macaroni & Cheese, Super Mario Brothers, was produced by Curious Pictures, (a studio I had often worked for). Created in the mid 1990's, it was passed on to me by my friend, and the director of the spot, Steve Oakes. What is interesting here is not just the complex multi-media approach to the production, (cel animation, CGI, live action, motion control, puppets, rotoscoping, and other special visual effects), but that the director and editor (Anthony Orkin) created a behind the scenes, shot by shot, break down of how the spot was made, complete with their commentary. The commentary portion is sandwiched by the actual finished spot both before and after.
This is a fun and revealing look behind the curtains of animation and effects in commercial advertising.


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