From the beginning Summerfuel gave complete creative freedom to proposed the idea, am very clear with the presentation of animated story , with the timing and original music composed , so that the client had no problem to get a true idea of the finished product .
After several previous videoconferences between RESPA of Yevisual and Summerfuel , it became clear the target of the spot: American teenagers with the anxiety of knowing other places and experiences.
The main idea reflects the essence of the brand through the eyes of a student who finishes the course of Summerfuel , linguistic experience has become a lifetime experience .
Once we accept the main idea, we moved to Conil and Cadiz where we met all the guys in the program.
It was easy to find wonderful locations for the spot , and also went lucky in the casting of actors and voices. At that meeting it became clear that attitudes Samantha Bell was perfect to play the lead role.
To adjust to the needs of the shoot we opted for a Canon 5D Mark III , with the Magic Lantern software . This amazing tool from Magic’s team has allowed us to shoot in RAW with 14 bit color depth.
The spot was made for two intense days of July. Thanks to the team of Summerfuel Spain , especially Marta and Javier , everything went smoothly .
Samantha surprised us with their responsibility and charisma as filming progressed . With so thorough planning , filming was streamlined and easier editing later
This edition was done with Avid Media Composer for assembly, and Davinci Resolve for color grading . We also use AfterEffects for solving shots replacement that we find during the contingences of the shoot. The final export Premiere took DPX generated using Davinci .
The sensations of this project have been very positive , a commercial brave supported an original screenplay by David and Martha, responsible for Summerfuel , which helps to capture a special feeling , the one with anyone who has lived abroad and has to leave.
Director / Script / Editor_ Alejandro Melero
AD / FX / Script _ Fernando Díaz
Cinematographer_ Juanma Carmona
Producer_ Antonio Pérez
Titles_ Chris Morrisey for One Darnley Road
Music_ The Father's Heart by Tony Anderson (for themusicbed.com)
Family_ Toñi Alba / Ramón Pérez /Alicia Perez
Teacher_ Javier Cabanas
Students_ William Ross / Brianna Arscott / Jake Atlas / Rachel Underweiser / Jessie Gloger / Erik Silverstein / Michael Lazar / John Ricker / Isabell Merrell / Kaily Ghazi / Dominique Lewis / Randall Mchugh / Sara Bilich / Alex Gibstein / Eric Schwed / Ilan Gold / Camille Bowe / Beau Carlborg
Summerfuel Spain Team
Hotel La Princesa & El Guisante (http://www.hotellaprincesayelguisante.com)
Filmed with Canon 5D Mark III with Magic Lantern
Cádiz/Conil (SPAIN) 2013