Your Best Video of the Year

A recent interactive project we created for Brita Water. If you are interested in the message and mission please visit:

What if it turned out that kids were drinking an amount of sugar as tall as the Apollo rocket? Well, it's totally possible. Brita teamed up with the Alliance for a Healthier Generation to launch Sugar Lowdown, a digital campaign from Critical Mass that uses Pinterest to help show how quickly sugar adds up.

Program Credits:
Agency: Critical Mass
Client: Brita (The Clorox Company)
Christiaan Welzel - Creative Director
Jared Folkmann - Group Planning Director
Andrew Lavery - Sr. Art Director
Scott King - Planning Director
Ashli Worden - Account Director
Natalie Matti - Sr. Account Manager
Alissa Hansen - Producer
Kelly Anderson - Project Manager
Nikolay Mihaylov - Sr. Designer
Jordan Natyshen - Designer
Stefan Smith - Copywriter
Enrique Ottone - Design Director
Jose Alejandro Segura - Illustrator

Video Credits:
Gregor Ehrlich - Film Director
Jonathan "Sketch" White - Director of Photography
Christiaan Welzel - Cinematography
Philippe Clairo - Sr. Video Editor
Particle Audio - SFX Production


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