Based on the game ‘seven minutes in heaven’ where two teenagers are dared to make out in a cupboard for seven minutes, SON show us the darker side of human instincts. Primitive psychological urges drive the teenagers as animal instincts are slowly highlighted in their behaviour. SON hint at power of the ‘Id’ in human psychology as a wilder force than our egos, and it’s mirroring of the animal inside all of us. They also touch upon the vulnerable side of being human, often something which can force our survival instincts to the surface.
‘Of course human psychology is a pretty vast terrain, but through a fragment of it we wanted to create a playful, no holds barred video, where we explored the drive of the Id, seeing our narcissistic, survival and primitive impulses at play.’ Charlotte SON
Through the intimacy captured in the video SON have managed to satisfy the human urge to play the voyeur as well as create a space both intimate and awkward, personal and completely revealing, which speaks to us as human beings. Sensing the actual tension, passion and violence in the video is made possible by its truly up-close and personal nature.
‘Being able to call upon friends in our community to make our shoots possible is something we feel is very important, allowing us to capture things which are very real and intimate, and something that this video embodies wholly. This is what makes us unique from the big production players.’ Katie SON
You Got Mean
Directors: Charlotte Freeston and Katie Harrison
Production Company: SON
Editing Assistant: Nick Freeston
Runners: Hugo Manuel, Amy Honour
Commissioned: Blessing Force
Filmed on Location in The Chad Pad, Oxford