Diesel USA was on a mission to push the envelope with digital during the September 2013 Fashion week in New York City with their #JoggJeans campaign. The campaign was the brainchild of the legendary Creative Director, Nicola Formichetti, whose style is globally recognized. The creative, reminiscent to the early days of Diesel, speaks to the originality and distinct DNA of the brand.
Digital Creative Director: Michelle Collins
Art Direction, Animation: Daniel LeMunyan
Video production and editing: Daniel LeMunyan
Music: Eric Olson