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Brand Therapy hosted by myself, Mr. Brand, is a place to share examples of how brands successfully connect with people. Let’s face it, brands like nike and apple are the new role models. They are the new role models. We define ourselves by the music we like, the books we read, the websites we visit, the careers we choose, the food we eat, if we Stumbleupon or Pinterest, how many friends we have, # of followers, Pepsi or Coke, iPhone or not, religion, race, age, sex, nationality. This simple fact pushes people to be passionate about their coke or iphones.