Gav - "Hey Ciaran, I've done this 50-50 x Diamond graphic, think you can animate it for the launch night?"
Me - "Yep, no probs, hit me up with the .AI file and I'll see what I can do..."
Short while later, after some awkward 3D modelling to get it to match the flat 2D design, this came together - personally I'm digging the refraction & reflection parts at the beginning. We projected it out on the walls of the building across the road and had it looped on TVs & monitors in-store for added sexiness - check the instagram nerd-fest for more.
Sound design by Ben Ridley at Eye On The Wall Recordings
Hope y'all like it...
For more info, check out 5050store.com/blog/2013/04/fifty-fifty-x-diamond-supply-co-capsule-collection/
Now go & buy a tee or something from them!