A story about little things being big things.
Small Army (smallarmy.net), a Boston-based advertising agency, reached out to me about their cancer foundation called Be Bold, Be Bald! (beboldbebald.org). The idea is simple: raise money and raise awareness by getting people to wear a bald cap on one day in a show of solidarity and support to those fighting cancer. Great campaign.
And they've been so successful that in their three years Be Bold, Be Bald! has already raised almost half a million dollars.
And they didn't want to stop there. They wanted to create a promotional video that would further garner support. I was excited when they asked me and so were they. The creative energy flowed through a few brainstorming sessions and after scrapping an initial testimonial approach we all decided a narrative story would be the best way to show what Be Bold, Be Bald! was all about.
We approached this by conveying the emotions of the cancer foundation through a young boy's adventure coupled with a strong ending which ties it all together. What we've done is created a story that dances between the lines of reality and fantasy; a magical journey that has real merit. A story you hope to hear on the news but could happen next door. A story about little things being big things, and the simple acts of kindness that could change the world.
I teamed up with my go-to collaborator, Kristyn Ulanday (ulandayphoto.com), while Small Army reached out to colorist Rob Bessette (finishboston.com/#!rob/) over at Finish Editorial in Boston (finishboston.com/) and during all this Small Army's very own Steve Kolander (kolander.com/) was writing and performing the music which was then produced by Ravi Krishawami down in NYC at Co-Pilot (copilotmusic.com/home.html).
Without any budget, I think we did a pretty good job and I'm proud to have been a part of it.