Commercial, but Quaint

Dove wanted to celebrate and reward modern dads when they least expected it – while on diaper duty. So we created the Ultimate Gameday Changetable – the world’s first interactive baby change station. Launched at a sold-out NBA game at Toronto’s Air Canada Centre, we turned a messy chore into a game itself, while insuring dad didn’t miss a second of the action back on the court.

CLIENT: DOVE. AGENCY: OgilvyOne Toronto

j vimeo.com/66562874

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…