Dove wanted to celebrate and reward modern dads when they least expected it – while on diaper duty. So we created the Ultimate Gameday Changetable – the world’s first interactive baby change station. Launched at a sold-out NBA game at Toronto’s Air Canada Centre, we turned a messy chore into a game itself, while insuring dad didn’t miss a second of the action back on the court.
CLIENT: DOVE. AGENCY: OgilvyOne Toronto
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