Phil Cooke announces his new book "Unique: Telling Your Story in the Age of Brands and Social Media." In this completely revised version of his earlier book "Branding Faith," Phil completely updates the book that changed the way churches, ministries, and nonprofits told their story in today's media-driven culture. Perhaps more important, he includes social media, which wasn't a major factor when the book was originally written. As a result, this is a new experience - helping nonprofit organizations and churches share their unique story in a world focused on brands and social media. This is a must-read for every leader who wants to navigate the most cluttered and disruptive culture in history.