The video for the single "What To Say", from the upcoming album, "Say It".
The groundbreaking clip is a collaboration between director Jared Raab and artist/computer programmer Rob Bairos. The video was culled from footage recorded entirely off of a vintage oscilloscope. Oscilloscopes are used in the sciences, medicine, engineering, telecommunications and industry but this is the first time one has been used to create an original music video. The primary use of the instrument is for viewing voltages and is made up of a single point of light, moving quickly across a screen in order to draw images - that means the entire Born Ruffians video for "What to Say" displays vector images made from only one continuous line. The footage was shot once on video, edited, converted for use on the oscilloscope and then shot again directly off the vintage machine. Though other people have reprogrammed oscilloscopes to display images in the past, this "video to scope" process is the first of its kind.