The stage is a huge rotating glass pyramid, which is covered with a special reflection film. The video is projected from the top, this way creating a 3D hologram effect.
The base was to create the society pyramid of the egyptian empire, with minimalistic characters, and movements.
The number of people, and the height of each level shows the importance in society. From bottom to top: slaves, craftsmen, scribes, priests, pharaoh. And in the end, the title is made up from the characters.