Fragrance and fashion photography collide. Together, The Society Global and Balenciaga proudly presented the launch of their prolific perfume "Balenciaga Paris" in conjunction with the much anticipated book release of famed fashion blogger Yvan Rodic of Facehunter. Members of The Society were treated to a sensory overload, browsing a one-night only gallery exhibit of Yvan Rodic's famous street style prints and walking away the signature scent of Balenciaga Paris. Also on hand to purchase were Facehunter books available for the fist time in Canada. This was part one of a three city tour - Los Angeles and Miami followed the Toronto event.