Two artists. One video. To combine both in one proper video we took a step back, and started to look what was really essential. It‘s the Song. Usually a Song is something everybody adores and wants to own. When a stranger tries to steal the record out of a Dj‘s crate, a mixed group of people is passing the record hand to hand with no recognisable destination. Troughout the journey the record is getting passed along even more people, making contact with it and thereby having own little moments
with this LP.
Client: Warner Music Group
Directed and Produced by I MADE THIS & Henrikson