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IN LINE WITH THE FUTURE, IN HARMONY WITH THE ENVIRONMENT

REVOLUTIONISE: WITH ORIGINAL IDEAS, MEDIUM RESEARCH, MATERIAL INNOVATION.

Rollerblade’s race with technology has never stopped. Year after year, invention after invention, its important achievements are recognised on a global
level. Rollerblade’s constant focus on the future and things new - a clear sign of a decidedly avant - garde imprinting - means today it is the one and only
worldwide brand par excellence of in - line skates. Synonymous with a healthy, outdoor lifestyle, Rollerblade represents a positive way of experiencing city
life, of enjoying sport and socialising. Without polluting, in perfect harmony with our natural environment.
To this end, the company concentrates not just on the product and its greatest excellence. Equally important is the Rollerblade’s trajectory towards an
aware, sustainable use of raw materials, towards developing a production policy and a responsible environmental conscience focused on reducing pollution
and waste and making the best use of energy sources.
A few examples of Rollerblade’s green thinking? Some models in the new 2012 collection are made of bioplastic and between 30% and 60% of renewable raw
materials. Also, the skates’ packaging is made entirely of recycled cardboard, and all Rollerblade skate collection is PVC free. These are eco - compatible
solutions which care for our planet and the air we breath - unmistakeable signs of a responsible environmental culture. For an even greener future on wheels.

j vimeo.com/39337500

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