Directed Idents, bumpers, stings for Channel4 uk Born Risky campaign. The pyramid, the typography and logos were all created in camera.Its all real, if you look very closely you can even see some human finger prints. The Born Risky campaign used our red warning triangle to showcase the channels approach to programme making. Both the visuals and the writing reflect Channel4 point of view. This job was creative collaboration between Grant Gilbert and myself.