We were approached by the Lopez Group of Companies & ABS-CBN News Channel to create a PSA for the May 2013 Elections. Since the target market were the younger voters, we opted for a loose illustration design & cel-animated approach to the spot. The palette evoked a propaganda feel that is not too serious, since we wanted everything to emit a positive vibe, and further encourage people to come out and vote.
We enjoyed working on this spot, and we hope you enjoy watching it! This will be the first of a series of election PSAs that we are doing for the client.
LGC-ANC Election Series
Client: The Lopez Group of Companies & ABS-CBN News Channel
Produced by: Rely de Guzman
Direction: The Acid House
Illustrations: Ivan Despi
Animation: JC Revilloza, Gerone Perez & Ivan Despi
VO: Peter Musngi
Original Score & Sound Design: Reev Robledo
Aired March 2013