Inspirational

Universal Channel relaunched with a new international look and feel in 2013.
A new tag line 100% Characters - a new OSP, Ident's and On Air Promotions were all devised.
Universal Channel expanded upon it's Character scentric heritage and unified this within a new look and feel for On Air, Off Air and Digital assets.
The brand has now launched across the International market with one clear strategic message and identity.
All OSP assets were acquired and designed internally to help cater for duel language territories as well as localised languages.

Design Director: Dan Aldridge
Animators: Sam Harvey, Gareth Tansey, Chloe Brooks, Antonio Cerullo, and Hussain Rashid.

j vimeo.com/71730126

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