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Hell is a story, according to Carlo Antonelli, the eccentric editor-in-chief of the Italian version of Wired magazine. We met Antonelli at What Design Can Do, an annual conference about the social ambitions of design, where we interviewed him and two other specialists about how they see the future of storytelling. Nicolas Roope, founder of companies as Poke and Hulger, and Mike Kruzeniski, lead designer at Twitter, both see the anatomisation of the media as one of the many fundamental changes that will change the future of storytelling.
Director: Noud Holtman, Camera: Pierre Rezus, Sound: Steven van Dijk