SAGELAMP was a virtual design studio promotion. It needed to be creative, yet it would be only so creative when every other agency pursued creativity as well. To be distinct, it needed a new way to raise its brand awareness and a new vision system to imprint an idea of ‘new’ and ‘fun’ on people including the client. In order to make it happen, I deducted a visual concept of ‘Ripe Idea’ and developed its brand slogan, logo, naming, and character contents.

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