Created for Pause Fest Melbourne 2014 - pausefest.com.au
We felt honored and excited when we received an invitation from Pause Fest, a creative digital festival, and organized 10,000 miles away in Melbourne, Australia. Our task: designing a short ident that would express the overall theme of “connectedness”.
Rather than focusing on human connectedness and how we relate to one and another, we chose to focus on how our connectedness affects other creatures. Specifically, we zoomed in on the ever-important honeybee.
Our short animation highlights a phenomenon called Colony Collapse Disorder, worker bees become disoriented and cannot find their way back. Resulting in the collapse of entire bee colonies. One of its possible causes is that radiation, flowing from our mobile phones, disrupts the bees their abilities to maintain their bearings and return to the hive.
This process made us pause and think – this concept would be a total fit for Pause Fest. As we become more and more connected with each other, we can ask ourselves: are we losing our ability to connect with our environment and other creatures? Looking at the case of the honeybee, we depend on them for flowers, herbs and crops. Important question than could be: how would their loss of connectivity affect the human race?
We would like to send a big thank you to George and Caspian at Pause Fest for this opportunity, and to Studio Takt for bringing our visual language to life through its sound design.
Agency & Production: Woodwork Amsterdam
Concept & Direction: Marvin Koppejan
Managing Director: Balster van Duijn
3D Artists: Tim van der Wiel, Adriano Zanetti
Producer: Sabine van Wechem
Compositing: Marvin Koppejan
Sound Design: Studio Takt