Check the full project here: behance.net/gallery/MTV-Olivier-Chart-MTV-Karaoke/6158453
My idea was to show the process of celebration of Russian New Year's night. First dragon turns into snake with MTV, next Snowman (our hero) loosing his head and starts to celebrate (since tradition might be different for different families the tunnel as representation of celebration process is very abstract). When the "condition" is right people turn on karaoke (head bouncing over letters very much like this small dot in karaoke systems) and sometime later people are ready to sing themselves! This is when head returns to body and body is already on the stage.