The Muse Factory

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  1. It's fun to give an AwesomeBox


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    The most memorable and fun gift you'll ever give. The thing is... you can give it again and again. It's different every time.

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    • People who loved getting an AwesomeBox


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      Etzer, Joan & Mamie

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      • AwesomeBox


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        Celebrate someone you love. Invite friends to join a surprise. Collect photos & messages to be printed into a set of custom cards. Easy. Fun. Unforgettable. Spread the love. Start an AwesomeBox…

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        • Muse Factory Travels The World from O'Hare


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          The quickest way to meet as many different people as possible from all over the world is to hang out in an airport. We interviewed over 100+ people over six months, which became the foundation for…

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          • Words of acknowledgment as gifts


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            Leigh, VP Genentech, on words of acknowledgment as "gifts" in the workplace

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            • Black Friday midnight opening


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              We're documenting stories about gift giving during holidays, occasions, non-occasions and all year around. Dana and Tony went to Black Friday shopping on the east coast and west coast to see…

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              • Fred the Cabbie


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                We're just trying to be scrappy about who we talk to about gift giving.

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                • Welcome To The Muse Factory


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                  Tony Deifell & Dana Underwood take the entrepreneurial leap as part of the Runway Program of Innovation Endeavors, a VC in Palo Alto backed by Eric Schmidt, chairman of Google.

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                  The Muse Factory

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                  Two Silicon Valley entrepreneurs provide a window into the process of starting a new venture — The Muse Factory — with investment from Innovation Endeavors, a venture capital firm backed by Eric Schmidt, chairman and former CEO of Google.

                  Tony Deifell and Dana Underwood co-founded The Muse Factory. Tony earned an MBA from Harvard, is a futurist and an award-winning visual artist. Dana has an MBA and MS in Mechanical Engineering from Stanford, worked at Genentech & Pacific Biosciences as a product manager and is a photographer.

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