Due to China's rapid economic progress, the overall civic mind of the people needs to evolve as well. China Central Television (CCTV) developed a PSA campaign to instigate civilized behavior among the populous.

The campaign depicts various slice of life situations and poses a thought-provoking question to the viewers towards the end.

Signoff: Were you civil today?

Check out the other spots of the campaign at: (Subway) (Railing) (Street) (Cinema)

Behind The Scene:


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