ABC3 is a new Australian digital channel for kids 6 - 14 yrs old.
Whilst working for TACTIC, Sydney, I had the privilege of being involved in developing and designing the ABC3 brand and working on the design and production of the core brand, channel package, various on and off air elements as well as a number of the IDs.
The IDs were real kids stories and the concept was to visually adapt their real stories across a variety of motion mediums. 24 IDs were produced altogether and we drew upon a varied group of skilled designers and motion artists to interpret them. These ones were the IDs I worked on directly.
This particular ID was what a boy envisaged in his 'ideal' world. Pretty good base to work off really.
Produced whilst working for Tactic, Sydney
Client: ABC3, Australia
Designer / Director / Animator - Nathan Drabsch
Alien - Si Connel (ha)
Cow - Dale Wilkinson (ha)
Creative Director - Di Costantini
3D (C4D) - Pryce Duncalf
Producer - Tasha Mahalm
Audio - Plasma