Sports & Design

Red Bull commissioned TODD Creative Services to document four heats of their new football skills competition and to distil each event into a short video. The emphasis of the videos evolved through a close creative dialogue with Red Bull, from a basic sequential overview of each event into a more narrative approach, highlighting how the players performed as each event developed. Each video features the presenter, Rocket, who can be seen regularly on Sky televisions Soccer AM.

j vimeo.com/10557707

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