Sports & Design

Director: Chris Staves
Production: PostPanic
Agency: Nike Football Global

As part of the overall Nike Mercurial Vapour campaign, Nike needed a technical product film for broadcast in-store worldwide to communicate in more detail the actual new technology present within the high-profile football boot. Chris decided to shoot the product at high-speed on a Phantom and then seamlessly combine CG elements to aesthetically explain the more surprising characteristics of the Mercurial Vapour.

j vimeo.com/12399571

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