WeAreFormation approached YLLW to direct, design and animate a video to help launch a new recruitment platform called Krow.
The brief was to explain the benefits of the tool and express some of the core mechanics. One of the key objectives was to explain the sophistication of the platform in an easy to understand way whist also engaging with viewers.
Taking abstract form into a different space, every shape and colour had a meaningful part to play in this animation. It was a joy to work with WeAreFormation and the animation was picked up and featured on Fubiz and TheFoxIsBlack.
Client • Krow
Production • WeAreFormation
Producer • Jon Reidy
Direction, Illustration & Animation • Chris Lloyd