This happened – Utrecht

Roel Wouters talks about One Frame of Fame, a website – produced in collaboration with Jonathan Puckey – where anyone can contribute to the videoclip for the song More is Less by C-Mon & Kypski. You’re shown a frame from the video and are asked to copy the pose using your webcam. The image is automatically placed in the video at the correct location. You can admire the result on the website, including all the contributions made by others. A selection of all the frames is included in the version broadcast on music television. One Frame of Fame was also featured as an installation on the Lowlands festival and won a Dutch Design Award in the category “best design digital media”.

j vimeo.com/29518514

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