We had lot of fun doing this street stunt. Three pink Inglesina baby prams were modified to be radio controlled up to 300 meters away. We also installed an mp3 sound system yelling out a child sweet cry.
It was very funny looking to the people's faces. Everyone laughed or even tried to stop the prams. Objective of this street ads were the launch of the new daily "Gazzetta dello Sport", one of the oldest and the most readed in Italy. This famous newspaper is also called "The pink", as it's printend on pink paper.