I won a competitive pitch to direct this live-action spot for Australian online fashion brand, The Iconic for Ogilvy Sydney.
The commercial gave me the chance to work with Australian writers and comedians Christiaan Van Vuuren and Nick Boshier in the guise of their characters The Bondi Hipsters.
Directing comedy was an awesome challenge, as well as choreographing moving theatrical sets to tell the story of why shopping in a mall sucks compared to online.
Sydney's creative power house Mighty Nice produced the job.
Agency: Soho Square
Creative Director: Michael Raso
Snr Creative: Andrew Hankin
Agency Producer: Peter Hackforth
Account Director: John Marshall
Production House: Mighty Nice
Director: Simon Robson
Producer: Claire Thompson
D.O.P: Simon Higgins
Production Designer: Aaron Crothers
Grade: Cutting Edge
Sound: Sound Reservoir
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