TV Openers & Idents

Project: Fox Sports 1 Idents
Client: Neon / Fox
Music and Sound Design: Box Of Toys Audio

BACKGROUND /
We were invited to create the audio for three idents that launch with Fox's new 24hr sports channel, Fox Sports 1. Each identity was was based upon a key word included in Fox's brief; Hi-Tech, Colourful and Electric.

APPROACH /
The 'Hi-Tech' ident audio is sound design led and looks to avoid the archetypal servo noises so often over-used. Instead we focused on a high tech pneumatic feel to the arm. In addition we wanted to instil character to the computer, as if it is coming to life as it is built. A sense of space is provided by a subtle ambient electronic track that plays throughout and appears to echo off the laboratory walls.

j vimeo.com/72968904

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