ABOUT THIS TALK
When a new product is in its early design stages or is just starting to be built, it is a great opportunity to throw in a discussion about user experience metrics and start thinking about what constitutes user experience success or failure. Metrics such as page views, number of active users, and revenue do not always give a clear picture about user experience success or failure. Although these metrics may be useful for consumer products, they are irrelevant for internal applications that users are forced to use. What are good metrics for products people must use? What is the process for identifying and implementing these user experience metrics? This talk uncovers a four-step model for implementing user experience metrics for a new Google product. This model is illustrated with real-world examples from a process that took place at Google throughout 2009.
ABOUT TOMER SHARON
User experience researcher at Google, Tomer Sharon leads the user research effort for Google’s online advertising management platform for publishers. Prior to Google, he worked at Bentley University’s Design and Usability Center. Earlier, Tomer was a user researcher at Check Point Software Technologies in Israel, where he led the research effort for dozens of network and Internet security products on various platforms. In his role as president of the Israeli chapter of Usability Professionals’ Association, he led the chapter to many achievements such as raising awareness of the need for easy-to-use, efficient, and fun technology products. Tomer serves as an editorial board member for User Experience magazine and guest edited its summer 2008 edition.
ABOUT THE DESIGN RESEARCH CONFERENCE
The Design Research Conference (DRC), hosted by the IIT Institute of Design, brings together a growing community of design professionals advancing the role of design research in innovation.
The conference strives to spread knowledge through the discussion of compelling experiences and case studies, innovative methods and approaches, and the future and sustainability of design research. DesignResearchConference.com
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