Director Kobayashi

Sony Bravia Play Doh London (Test)

This is a test commercial for Sony Bravia. My goal was to create a piece without constraints, to show freely my personal point of view and style. The quality it's not comparable to a real Sony campaign, due to the fact that it's a 0$ budget project. I've personally took care of all the production phases, thanks to my 360° skills. From creativity to shooting, from 3D animation to editing and compositing. I think this is probably the first viral campaign done to promote a test commercial :-) Everything started as a "standard" test commercial to expand my director's reel. I really wanted to do my own piece of the "Sony Bravia" saga, but giving it an unconventional twist.


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