The Ax winery offers visitors a tour to experience wine in form of an exhibition in Kéthely, Hungary. Strukt was commissioned to develop interactive installations for this exhibition. For the foyer two installations have been developed which serve as information terminals with a high entertainment value. The so-called " packaging station" leads wine cartons hanging on an assembly line behind a display on which animated robot arms fill the boxes with wine bottles and label them. The "packet inspection" station performs in a similar manner when cartons are passing behind a screen, product information for the various wines are displayed. The focus of the installations lay on the wine box and the way it is taking in the course of the production.
Strukt also developed the "black box" a sculptural installation, which offers an immersive multimedia experience for the visitors. The sculpture, which is reminiscent of the shape of wine boxes and reaches a height of 3 meters, illuminated with video while accompanied by electronic sounds.


Client: Ax & Ax
Creative & Technical Direction: Thomas Hitthaler
Concept: Tanja Tomic, Iris Wieder, Martin Zeplichal, Ewald Neuhofer
Programmers: Robi Hammerle, Daniel Maaz, Thomas Hitthaler, Paul Schengber
Graphic Designers: Iris Wieder, Philipp Lehmann
Animation Artist: Sabine Ott
Sound Designer: Paul Schengber
Documentation: Wolfgang Maier

Additional Credits:

Hardware Support: Concept Solutions
Model Construction: INDAT

j vimeo.com/77399740

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