We didn't have a whole lot of notice that we'd be shooting this. It was preproduction panic for a few days, securing locations and talent and VO and makeup artists and all the things that just seem to appear when you watch the final product. Luckily, we have a brilliant production manager, and with minutes to spare, everything came together.
This is one of two spots about the App, both produced in the same four day whirlwind. This one premiered at Inman's Agent Reboot in San Francisco, and from what we heard from our spy in the audience, it was quite a hit.
Thanks again to everyone who scrambled like crazy to make this happen.