IMRSV (formerly Immersive Labs) is a computer vision company based in New York City specializing in face detection software. Cara is a real-time software that turns any camera into an intelligent sensor. Cara can detect gender, age, attention time and even emotions across multiple faces simultaneously. Privacy by design, Cara doesn't record video or images and does not collect personal information. IMRSV was selected as one of the 25 hottest start ups to watch in New York City by Business Insider and is a TechStars NY alumni.