Blaq = Amazing. Image Navigator.
Visionary ~ Thinking about or planning the future with imagination or wisdom…
Christopher “Chris” Adams is at present an inhabitant of “The Windy City” where he serves his company, Impakt Studio’s, as founder and C.E.O. Though he is now noted as a ground-breaking videographer Chris came from humble beginnings with an unwavering foundation formed on Chicago’s south side and owes this as well as his creative genius to the man that raised him, his father, who always offered young Chris the opportunity to be himself. He challenged him to go beyond what he knew, be inventive and give into his imagination, through the world of comic’s and kids adventure books and then onto to Star Wars, Robotech, Battle of the Planets and Thunderbirds.
This charismatic character started as a painter/illustrator he then moved into the seat of videographer because he wanted his paintings to have motion. Pretty soon that wasn’t enough and he grew into animation and web design then producing as well as directing. Today Chris is a cinematographer that has a lot under his belt, he has been in the world of entertainment serving the needs of the industry’s elite longer than he hasn’t been and after a noted almost twenty years in this business it is known what Mr. Adams is excellent at and he shows no signs of slowing down any time soon.
Chris is an avid cyclist and fervent skateboarder can be found all over the world doing everything an innovative human being does except taking a break. In his free time he study’s hard to make sure he progresses with the new technology, new equipment and knowledge necessary to keep his company a few steps ahead of the competition. Chris is a trendsetter and is definitely making sure that in his lifetime, his company, Impakt Studio’s does what it necessary to make and leave a prestigious impact on the world.
One of Impakt Studio's first videos was the type of project that most in this field only dream about, he shot, produced, co-directed, composited as well as handled the animation for Public Enemy’s song “Do You Wanna Go Our Way? “ Off their seventh studio album There’s a Poison Goin’ On, which was one of the first albums to ever be distributed digitally. The following year he received the award of excellence for computer-generated imagery from computer graphic giant Evans & Sutherland. After this Chris knew he was in the right field and there was no stopping him; he went on to create concepts, shoot, direct and produce videos that would be Grammy and Hip-Hop Award nominated.
Impakt Studio is very versatile in a world where people quite often get branded to a specific area. Their creativity extends from musical artist such as Eric Roberson, Lupe Fiasco, Lalah Hathaway, Omen, Kanye West, Damage Manual and State of Grace right into the commercial world of large corporations such as Ford Motor Company, Aon Hewitt and Miller Brewing. Most recently spending several months travelling with and doing promotional marketing videos for Floyd "Money" Mayweathers TMT brand. Impakt Studio is industrious and tenacious and it is shown throughout their work, Impakt Studio refuses to leave their imagination on the sideline, lower their standards of excellence or attach their name to the norm, work that isn’t exceeding expectations, which is what has brought Impakt Studio so far in an industry of fly by companies.
Christopher Adams: A Man of many faces and talents
Christopher Adams, CEO of Impakt Studio was born and raised in Chicago’s Roseland area where gangs and drugs were as much a part of the landscape as the homes and storefronts. As the Chief Animator, Artist, Director and General Business Manger for Impakt Studio, Chris is hands on in all aspects of his busy company. “I learned early in life the mantra of if you want something done well, do it yourself and I wouldn’t have it any other way.” His creativity surfaced early in life. Self-taught in all of his trades, he compared the price of school versus the price of equipment and it was a “no-brainer”. Chris incorporates a variety of disciplines, knowledge and ideologies in his work. “My father is a mechanic and I learned how to fix just about anything from him. His ingenuity inspired me to learn to master the many tools I need in life, both physical and metaphysical.” This philosophy is applied in many instances when the need for “creative flexibility and innovation” arises. According to Chris, “if you know how something works you can dissect it and apply what you need from it to something completely fictional.” Chris also strives to push his art far beyond the urban markets that nurtured his talents, believing that art and music are the “only universal truths left in modern society and can therefore reach far beyond their intended audience.”
Impakt Studio was founded because there was a lack of professional visual presentation amongst Chicago’s music community. “The images representing Chicago were horribly produced, most of which were done by people who knew nothing about the artist and cared even less. These images were horror shows that demonstrated no creativity at all.” Because his style is so creative, it can be quite hard to describe. “It constantly changes so that I can reinvent myself and my style. I gather inspiration from a variety of sources including Japanese animation, directors and artists. My all time favorites are: Ansel Adams, Kazuaki Kiriya, Mamoru Oshii, Massamune Shirow, Spike Lee, Chris Cunningham, Mark Romanek, H.R. Giger, Zdzislaw Beksinski, Joel Peter Witkin and Hype Williams.
“When people come to Impakt Studio they are bringing us their hopes and dreams. You have to handle hopes and dreams with care so I treat them as my own, because I want to see them realized as much as they do.”
But the real testament to Impakt Studio’ success is that they have done absolutely no advertising. “We let the work speak for itself. I’ll put our demo reel up against anyone’s no matter how big their budget is. Our creativity and understanding of the tools we use, the subjects we shoot along with the drive to push the limits of visual media has enabled us to stay on top.”