To provide the highest quality mobile storytelling possible to skiers worldwide, for free. Always fresh, always deep.
- A digital lens focused on covering all
aspects of skiing: the sport, the lifestyle, and the mountains through words, images, video, and audio.
- An app that features the highest quality storytelling with the best production values and user experience available.
- Available to everyone for free, on iPads and iPhones anywhere in the world via the App Store.
- Four issues released throughout the winter of 2014 and one to follow in summer 2014.
We believe skiers are skiers. It makes no difference how old they are, what their education level or income is, if they live in the mountains and ski 100-plus days a year, or take one ski trip a year.
Our readers are all over the map. What they care about is high-quality storytelling to fuel their love of their sport and lifestyle anywhere, anytime.