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  1. Best Global Brands 2013: Microsoft Unifies Its Brand Experience

    01:30

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    Jeff Hansen, GM of Brand Strategy for #5 Best Global Brand Microsoft, discusses how One Microsoft is bringing people together to create a unified brand experience. For more from Interbrand’s…

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    • Best Global Brands 2013: Chevrolet on the Global Stage

      01:45

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      From tailoring vehicles to meet both local and global requirements to sponsoring the one sport that connects the entire world, Chevrolet’s global brand leader Alan Batey talks about what Chevy…

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      • Best Global Brands 2013: Aflac Goes the Extra Mile

        01:30

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        Aflac EVP, Chief Marketing & Sales Officer Michael Zuna shares how the brand engages and persuades customers in a category that is “sold not bought” by clarifying, educating and demonstration…

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        • Greentech - IVOO

          02:04

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          Greentech is one of the biggest companies in Venezuela. It began as an electronics importer and wholesaler and later decided to produce its own products. The brand saw an opportunity to create its…

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          • Pão de Açúcar, Cristiane Irigon, Brand Portfolio Director

            05:48

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            "Everything comes from the consumer. We have to understand the environment that our customers are living in and give them the best possible shopping experience. So any new models or innovations…

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            • Balancing Perception and Performance

              04:24

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              http://www.bestglobalgreenbrands.com

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              • Best Global Green Brands Top 10 Summary

                02:38

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                Interbrand, the world's leading brand consultancy and author of the annual Best Global Brands report, has released its Best Global Brands 2013 report. These are the top 10 brands and newcomers…

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                • Best Global Green Brands 2013

                  02:26

                  from Interbrand Added 590 2 1

                  Interbrand, the world's leading brand consultancy and author of the annual Best Global Brands report, has released its Best Global Brands 2013 report. Interbrand's Global CEO Jez Frampton…

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                  • How Bangladesh Changed Everything

                    02:29

                    from Interbrand Added 205 1 0

                    Interbrand’s global CEO, Jez Frampton, looks at the links between brands’ sustainability aims and supply chain management in the wake of the Bangladesh garment factory disaster—and…

                  • Building Sustainable Relationships

                    05:51

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                    http://www.bestglobalgreenbrands.com

                  • Best Global Green Brands 2013: Source of Hope

                    06:09

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                    Interbrand's Global CEO, Jez Frampton, talks to Nike's Director of Construction about how the sporting goods giant keeps sustainability at the core of its business. http://www.bestglobalgreenbrands.com

                  • Sustainability in Retail

                    05:14

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                    “Sustainability has always been important to Nike in our packaging and our product manufacturing,” Nike’s Ken Kosinski tells Interbrand Global CEO Jez Frampton. As part of the U.S.…

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