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  1. Prentación video marca Bankia

    03:30

    from Interbrand Added 57 0 0

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    • A brand prepared for take-off: the making of LATAM's new livery

      02:04

      from Interbrand Added 5,046 10 0

      Bringing the best of Latin America to the world. The new LATAM brand has launched a universe of experiences, which our teams in Brazil, Chile, and Spain developed.

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      • M&A Series - The role of brand in building culture

        01:04

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        With global M&A activity expected to rise in 2016, it’s important to remember that people and culture are the keys to success, and they need to be addressed early and strategically.

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        • M&A Series – A people-first approach to success

          01:10

          from Interbrand Added 3,286 0 0

          Tom Zara, President of Interbrand New York, shares how to put people first during mergers and acquisitions.

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          • M&A Series – The “Magic Trifactor” to integration

            00:58

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            Half of all mergers and acquisitions fail. Three things can better your chances at successful integration—and they all start with the letter “P”

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            • M&A Series – Three paths to a purpose-led identity

              01:07

              from Interbrand Added 2,830 1 0

              Interbrand's Chief Content Officer, Paola Norambuena, shares how to weave purpose into the framework of your brand.

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              • M&A Series – Opportunities that make up the Anatomy of Growth

                01:00

                from Interbrand Added 4,152 1 0

                Josh Feldmeth, CEO North America of Interbrand, on capitalizing on opportunities for growth during Mergers & Acquisitions

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                • Interbrand Madrid’s Top 30 Best Spanish Brands 2015

                  03:10

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                  Top 30 brands ranked in Best Spanish Brands 2015

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                  • Best Spanish Brands 2015 Launch Event, Interbrand Madrid

                    01:41

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                    Event held in Madrid to celebrate the Best Spanish Brands 2015 Ranking, including Spain’s top 30 most valuable brands.

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