Interbrand started in 1974 when the world still thought of brands as just another word for logo.
Since then, we have helped change brands into valuable business assets.
In fact, we believe brands can change the world.
And we believe the only way to do this is to have an idea. Equal parts logic and magic. The product of discovery, truth, bravery and imagination. The undeniable and unbroken thread that connects everything you create, every decision you make, every action you take. Ideas are our obsession.
In our studios in Sydney and Melbourne, it’s this obsession that makes us stand apart, and it underpins the work we create for our clients, their businesses and brands.